In the first week of April, Bollywood star Aamir Khan will launch a campaign, where he will exhort young Indian voters to exercise their fra...
In the first week of April, Bollywood star Aamir Khan will launch a campaign, where he will exhort young Indian voters to exercise their franchise and to exercise it prudently. He is doing it jointly with the Association for Democratic Reforms, an NGO.
In the first phase of the campaign, SMSes and voice messages from Aamir will be sent out. In the second phase, Aamir's recorded calls will be made to people across the country asking them to vote for the right candidate, someone without a criminal background, someone with some record of genuine public service.
The voice messages will initially be in Hindi, but soon Aamir will dub his voice in 18 languages including English. Incidentally, Aamir mooted the campaign when he was in Bangalore shooting for Three Idiots movie.
The brain behind this campaign, Indian Institute of Management-Bangalore professor and dean who is also founder and director of Election Watch, Trilochan Sastry said, "Aamir is the hero of the campaign and has also shot promotional films on the need to vote."
"Aamir got this idea while he was shooting for Rajkumar Hirani's Three Idiots in IIM-B campus. During his month-long stay, he used to interact with many students." says Sastry.
Sastry continues to say, "In fact, the Bollywood star never missed a chance to play badminton and tennis with the students. The youths sort of looked up to him and he felt he had to do something to bolster their hopes, to translate it into some kind of action."
Aamir then reportedly got in touch with Association for Democratic Reforms and agreed to be part of their Election Watch campaign. His brief was to focus on young voters.
"The concept and other things are done and work is in the final stages. We are sure Aamir will do wonders and has the capacity to impact the youth of this country," said Anil Bairwal, national coordinator, Association for Democratic Reforms.
Aamir has foregone any kind of remuneration for the campaign. Promos to highlight the campaign have already been made with Aamir and his creative team themselves getting involved to make it slick and professional.
In the first phase of the campaign, SMSes and voice messages from Aamir will be sent out. In the second phase, Aamir's recorded calls will be made to people across the country asking them to vote for the right candidate, someone without a criminal background, someone with some record of genuine public service.
The voice messages will initially be in Hindi, but soon Aamir will dub his voice in 18 languages including English. Incidentally, Aamir mooted the campaign when he was in Bangalore shooting for Three Idiots movie.
The brain behind this campaign, Indian Institute of Management-Bangalore professor and dean who is also founder and director of Election Watch, Trilochan Sastry said, "Aamir is the hero of the campaign and has also shot promotional films on the need to vote."
"Aamir got this idea while he was shooting for Rajkumar Hirani's Three Idiots in IIM-B campus. During his month-long stay, he used to interact with many students." says Sastry.
Sastry continues to say, "In fact, the Bollywood star never missed a chance to play badminton and tennis with the students. The youths sort of looked up to him and he felt he had to do something to bolster their hopes, to translate it into some kind of action."
Aamir then reportedly got in touch with Association for Democratic Reforms and agreed to be part of their Election Watch campaign. His brief was to focus on young voters.
"The concept and other things are done and work is in the final stages. We are sure Aamir will do wonders and has the capacity to impact the youth of this country," said Anil Bairwal, national coordinator, Association for Democratic Reforms.
Aamir has foregone any kind of remuneration for the campaign. Promos to highlight the campaign have already been made with Aamir and his creative team themselves getting involved to make it slick and professional.
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